KidZania Concept

KidZania is an innovative concept, highly attractive for children, that offers the best learning experience through role-playing games, within a city at scale with its own economy.

KidZania is an interactive city for children from 2 to 16 years old, which combines inspiration, fun and learning through role-playing activities. At KidZania, children can freely explore a city at a scale of more than 5,000 square meters, where they can try over 100 exciting professions.
 

Driven by the natural desire of children to create, explore and collaborate, KidZania is entertainment and learning in equal parts, making it one of the most advanced concepts of family entertainment today.
 

Through ultra-realistic role-playing games, children learn about different professions, how a city works and how money is managed. Each experience is designed to empower children, give them the confidence to be better people, and inspire them to become exemplary global citizens.
 

Each KidZania center offers experiences that are relevant to their particular region, taking into account their culture, geography, food, entertainment, and professions. In each center, KidZania brings real-world learn and fun to prepare children for a better world.

In KidZania, children from 2 to 14 years old have the opportunity to experience the adult world by assuming the roles of a firefighter, doctor, police, fashion designer, among others.
 

The role play is part of the children's natural behavior, they practice it without needing a prior explanation. Unlike other activities that need instruction, such as sports or video games, children only need to see an adult perform an activity before they start imitating it.
 

Playing with a doll is one of the best examples of role-playing, as it represents a boy or girl pretending to be a father or mother taking care of their child.
 

The role play is not only the essential element of KidZania but a primary objective of taking this concept to its fullest expression. This unique way of seeing the role play inspires us to build complete cities with buildings, blocks, squares, and streets for children to play as adults while testing many of the professions and trades that are available in a real-world city.

The place where KidZania comes to life is the replica of a city on a child scale. The city is made up of several small environments that replicate a mixture of different industrial sectors.

Role plays are developed in places called "establishments", which include a theater, supermarket, beauty salon, radio station, to name a few. Additionally, visitors can find different food and beverage outlets, souvenirs, photographs, and videos, creating a wide variety of urban environments, establishments, and activities that allow you to enjoy the KidZania experience to the fullest.
 

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KidZania is about learning through play. Our pedagogical approach to Experiential Learning aims to encourage, develop and reinforce children's knowledge, skills and values ​​through role-playing games.

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