Corporate Phiposophy

Our philosophy is grounded in high professional and personal values with the intention of contributing to our communities and achieve a Better World.

Our constituency consists of a variety of valued relationships with key entities. These entities include: 

• Visitors: whether the visitor is an individual child (1-15 years), adult (16-onwards) or member of a group (schools, parties, corporate, camps, pro bono); every visitor will be provided with the highest quality service and the very best in family entertainment
• Industry Partners: private corporations from a broad spectrum of industries, government institutions, and non-for-profit organizations bring us content, authenticity, and financial support
• Collaborators: as collaborators, we work together to ensure that KidZania is successful and that it enhances the relationship with our constituency
• Business Partners: a Business Partner can be a company, corporation or group of investors that acquire the right to introduce and develop the concept of KidZania in a territory within a franchise scheme
• Investors: Investors are crucial for our company’s support and the overall success of the concept. They enable us to operate profitably within our business model by ensuring continuous cash flow while providing them with an attractive return on their investment
• Communities: We use our creativity, passion, and commitment to developing programs that provide support to children in need
• Environment: We do our very best to take care of the natural world, reduce our carbon footprint, and have minimal environmental impact on both a small and large scale

Our relationship with each one is directed by our mission statement and our values, and by the needs of each individual group.

Our Mission is sevenfold:

• To feature the very best learning and entertainment experience in role-playing for our Visitors,
• to deliver the most effective interactive medium of communication for our Industry Partners,
• to promote the most recreational and supportive development environment for our Collaborators,
• to provide the finest tools for supporting our Business Partners,
• to achieve the greatest sustainable returns for our Investors,
• to supply the highest level of commitment and participation for the enhancement of our Communities and,
• to champion the most supportive solutions for taking care of our Environment.

KidZania has a very clear and defined Vision of what it wants to achieve in the long term:

Our vision is to ignite the hearts and minds of kids everywhere by empowering them to make the world a better place.

Our values are the qualities we look for and champion in our people. They are characteristic to who we are and motivate how we conduct our business. They are the standards, which guide interactions amongst our constituencies.

Our values are these five qualities:

• Passion: We are enthusiastic and passionate about what we do and how we do it
• Commitment: We are committed to providing the best value for our each of our constituency
• Integrity: Our actions as a company and as individuals are professional and truthful
• Entrepreneurship: We are active, energetic and assertive in order to strive to deliver the best experience
• Efficiency: We are extremely aware and careful with the resources we use to accomplish our goals

These are the qualities that are fundamental to our product. They dictate the purpose of our content, inspire the style of experiences we offer, and guide the development of all of our current products and our future extensions.

Our essence is based on the fourteen qualities against which we test everything:

• Kid Centered: We create places and products that are for and about children
• Role-Play Based: We create products driven by the experience of role-playing
• Reality Based: We immerse our visitors in a simulated reality
• Interactive: We design our content to promote activity immersion and social interaction
• Fun: We make the idea of fun universal
• Thrilling: We design our programming to deliver unexpected surprises
• Learning Enhancer: We enrich our visitor's experience through activities designed with learning ideals in mind
• Skills Developer: We promote the development of our young visitor's skills
• Value Promoter: We constantly endorse the most worthwhile values to encourage growth in our young visitors
• Safe: We promote safety in our designs, developments, and operations
• Detail Oriented: We differentiate our products through attention to detail
• Current: We constantly innovate and renovate to keep our concept fresh
• Accessible to All: We make our content and our facilities themselves accessible to all
• Sustainable: We promote actions that will keep our business commercially and environmentally viable